discover our story.

It’s in Marseille that the Charlie Joe brand was created in the summer of 2000. The result of two talents unions : Muriel Jaffe and Philippe Rossi. They create Charlie Joe at the very moment of their daughter's birth and gave it her name as an emblem.

"Charlie Joe is the story of a tribe. A family that divides its time, between Bali, India and Marseille. Marseille for family roots. Bali and India for the art of living." La Provence

They both inspire themselves from their numerous foreign trips, antic books, fabrics, as well as their frequent flea market visits. Inspirations coming from other cultures, Asian, Latin American, capturing atmospheres and styles. Discovering new materials and colors, nourishing their vision of fashion and enriching their collections. 

Embroidery is their guilty pleasure and unique prints make their exclusivity. Each piece is a real invitation to travel. 

Harmony, whether colors or shapes is the key work. Charlie Joe has also developed its own accessory and home decor lines, inspired by souvenirs they brought back from their trips. 

It is a family where all actors contribute, every day, to the construction of a committed, strong and growing brand, which has made its mark beyond France and the European continent. Bohemian and urban, its contemporary lines are embellished with a slight air of Mediterranean holidays, designed to last and be transmitted. 

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